The purpose was to create differentiation concepts due to the upcoming deregulation of the Swedish pharmacy monopoly. Apart from the theory, the study is based on interviews with pharmacy customers and experiences from former pharmacy market deregulations in some of the other Scandinavian countries. The result shows that a differentiation concept that could work in a shorter perspective is a low service quality but with lower prices and a unique location. In a longer perspective it seems like the concept should change to a more service orientated differentiation concept with a variation of high quality services to gain competitive advantage..

The purpose of this qualitative study was to examine male social workers experiences of working in a female dominated work. The aim with this study was to find out how men perceive working with mostly women and how this effects their construction of masculinity. The theories that have been used in this study are a social constructive perspective on gender, Chodorows (1995) Theory of Socialization and Connells (2008) Theory of Masculinities. The method used in this study is qualitative interviews based on the experiences of five male social workers in Sweden.The interviews have been recorded and retailed in text in its full version, to enable analysis out of the above mentioned theories and earlier studies. The result of the study shows that the men in this study experience mostly benefits from working with women and they feel appreciated as being men.

The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands..

The education curriculum states that one of the tasks for schools and preschools are to promote gender equality by discouraging traditional gender roles. Gender equality is therefore a part of the fundamental values of the education system. In order to be able to work with the issue of gender equality, the employees need help and further education. Therefore some schools and preeschools contact a teacher specialized in gender equality work.In this essay I have chosen to do a field study of such a teacher at work during different workshops with nurses and teachers. The aim is to examine how she discusses gender ideas and what discussions arises from the meetings with the attendents.

The aim with this thesis is to investigate teachers view on gender equality and what this may be due to. Teachers are supposed to follow the curriculum where it is written that gender equality should be encouraged. After interviewing teachers it has come to light that depending of the teacher?s personal interest and the school?s management of the question, there is a difference between how teachers are working with gender equality. That is why we want to know why gender equality should be encouraged and how teachers should reach the aim from the curriculum about gender equality.

The UN has a goal to gender-mainstream all politics, but its politics in climate change is not gender-sensitive. The Swedish government has the same goal concerning gender mainstreaming, but does the Swedish politics of climate change reach this goal? The aim of this paper is to examine the relations between the Swedish politics of gender and climate change. In addition, the aim is also to investigate how gender is constructed in the climate politics. To reach these aims, an institutional, policy and gender analysis is used.

Career counselors in schools have for a long time reported a feeling that their work is not as important as teachers work. According to the Swedish Curriculum for the compulsory schools, all staff is responsible for viable counseling for pupils. Therefore, this study focuses on teachers, headmasters and a school executive director view of school career counseling, how they experience the fulfillment of curriculum goals and how it interferes/interacts with their work. To analyze the empirical material we collected from interviews, we used theoretical terms of organizational theory with focus on social structures, differentiation and integration. We also used the career theory of Super.

There is an awareness of the importance of gender equality in most western societies, both at the political level and in everyday life. In academia, for instance, gender is nowadays a scientific field which indicates that there is a lot of knowledge about the subject. What we do not have much knowledge about is whether gender knowledge leads to changes in gender relations in practice. The aim of this study is to explore how gender scholars relate to using ? practicing ? gender knowledge.

Some theorist, like George Ritzer and Max Weber, claim that everything has its optimal process and that all companies therefore will strive towards standardization. Researchers like Paco Underhill and Pine & Gilmore on the other hand, claim that an increasingly global competition forces businesses to focus more on consumer demands, experiences and differentiation. This thesis challenges these statements with empirical data by looking at shopping malls and their strategies as well as consumer preferences. It arrives at the conclusion that output is primarily driven by customer demand, and that consumers value a certain part of predictability..

This essay reflects upon how recruiters working at a recruitment-agency interpret their gender equality plan and their understanding of the term gender equality. This was done by semi-structured interviews with five recruiters. Through theories concerning the gender system, organization theory with a gender perspective and the doing-gender-perspective we have come to the conclusion that the employees of the company lack a coherent interpretation of gender equality. Concerning the gender equality plan there were diverse understandings of its meaning and the application of the plan is partly insufficient. As a recruitment agency there are a number of specific difficulties related to working towards gender equality.

The purpose of this study is to find out how the four teachers at the two preschools believe they are working with gender and how they actually work with it in practice. It also aims to show how they treat the children at the preschool based on their gender.What is the preschool teachers view on gender and equality?How do they consider that they work with gender and gender equality, and how do they really work with it in practice?The study is based on a qualitative study were I chose to both interview and observe four preschool teachers from two different preschools. My theoretical starting point is Yvonne Hirdmans theory of gender and also research on gender equality. The results show that the majority of respondents believed that gender and gender equality means almost the same thing or have the same meaning.

Forskning har visat att det förekommer skillnader i bemötandet av kvinnor och män, men att det ofta sker omedvetet. Syftet med denna studie var att undersöka kommunala inspektörers genusmedvetenhet och könsdifferentiering i bemötandet av sina kunder. Genom intervjuer med fem inspektörer fann vi att deras allmänna kunskap och medvetenhet om genus var begränsad. Vi använde även observationer för att undersöka skillnader i inspektörernas bemötande av sina kunder beroende på kön. Resultatet visade att manliga kunder fick större uppmärksamhet, fler öppna frågor och mer beröm från inspektörerna än kvinnliga kunder.

The aim of this investigation work " What was it called...Equality...? is to study a clinics current gender equailty plan from a gender approach and by a field survey see if, and in that case, how it can be improved. A connection between existing gender norms and gender power strukctures is applied in the results of this survey in order to illustrate their significance from an individual as well as a structural perspektive.The survey has been carried through by a field survey as well as a discourse analysis as method. Yvonne Hirdmans gender power system is on of the main theoretical points of departure.The results that I have achieved in this essay is that gender can be looked at in different ways within the labour market where women have the main responsibility over the family and are considered more nursing then men. Men on the other hand are thinking of their carriers and have higher salary requirements.

Abstract Semester and year: Spring, 2008Writers: Victor Andersson and Filip ForslundTutor: Thomas HelgessonProgram: Marketing program, Halmstad University - School of Business and EngineeringTitle: Differentiation from a consumer perspective - How important is differentiation from a consumer?s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer?s perspective when choosing a residence?Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables. Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages.

In this study, I examine how educators are working with gender. My focus has been on gender and literature. The questions I asked is how educators choose the books that are read in the preschools and if they discuss literature from a gender perspective? I used two methods in this study, observations and interviews. My main base of theory is Lev Vygotskijs? sociocultural theory.